Free toolsPlay Store Keyword Tool
Free Play Store Keyword Tool
Do Google Play keyword research for your app. Enter a keyword to get related Play Store search keywords, each scored for popularity, competition and opportunity, with the five apps that rank for it.
Free, no sign-up. to save keywords and your search history.
What the Play Store keyword tool shows
Every keyword idea comes with four scores and the apps that rank for it, so you can see demand and difficulty side by side.
The five apps that rank for a keyword. Titles that contain it, underlined in green, raise Title coverage and Competition.
Play popularity
How much demand the keyword shows compared with other keywords, from 0 to 100. Higher means more interest.
Competition
How strong the five apps already ranking are, and how fully their titles use the keyword. Lower is easier.
Opportunity
Popularity weighed against competition, so you can spot keywords worth targeting first. Higher is better.
Title coverage
How many of the five top apps have the keyword in their title. Low coverage leaves room for your app.
How to do Play Store keyword research
1. Enter an app keyword
Type what your app does, such as “photo editor” or “budget planner”, and choose the country you want to rank in.
2. Compare the scores
Sort the keyword ideas by Opportunity to bring keywords with real interest and beatable competition to the top.
3. Check the top apps
Open the top five apps for a keyword to see their titles, ratings and installs, then export your list as CSV.
What to do with your keyword ideas
Write your app title and short description
Put your strongest keyword in the title and the next ones in the short description, where Google Play gives them the most weight.
Find keywords you can win
Look for good popularity with low competition and low title coverage. Those are the gaps the top apps have left.
Learn from competing apps
See how the top five apps word their titles and how many installs and ratings they have.
Build a shortlist
Save keywords as you go and come back to your search history. Both stay in your free account.
Good to know before you search
Honest limits, so you read the scores the right way.
Relative scores, not search volume
Play popularity compares keywords with each other on a 0 to 100 scale. It is not a count of monthly searches.
Our own scores
Popularity, competition and opportunity are AskSEO’s own measures. They are not Google Play Console figures.
Four countries
Search the United States, the United Kingdom, India or Canada. Rankings and scores differ by country.
Want your app found on Google Play?
Our app store optimization service covers app keyword research, listing copy and screenshot messaging for Google Play and the App Store.
Play Store keyword tool: questions
Is this Play Store keyword tool free?
Yes. You can search Play Store keywords without signing up. A free account saves your keywords and search history.
How do I find keywords for my app on Google Play?
Enter a word or phrase that describes your app and pick a country. You get related keywords with popularity, competition and opportunity scores, and the apps that rank for each.
Does it show Play Store search volume?
No. Play popularity is a relative score from 0 to 100 that compares keywords with each other. Google doesn’t publish Play Store search counts.
Are these the same as Google Play Console search keywords?
No. Play Console shows the searches that already find your own app. This tool helps you research keywords for any app, including ones you haven’t launched.
Which countries can I search?
The United States, the United Kingdom, India and Canada. Choose the country before you search.
Can I export my keyword list?
Yes. Export the keyword ideas and their scores as a CSV file.